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Burberry is amongst the oldest luxury fashion brands. The company was established in Great Britain in 1856 by 21-year old Thomas Burberry, a draper's apprentice.
Since the beginning, Burberry continues to be synonymous with luxury fashion, especially outerwear, although in recent years the name has expanded to include fragrances and underclothes in addition to their popular accessories including handbags, scarves and accessories.
By 1870, Burberry would be a fashion house phenomenon, known for its dedication to innovation. Using the 1880 introduction of gabardine fabric, that is breathable, weatherproof and tearproof fabric, Burberry was at the start of being a legend which has lasted for over 150 years.
In 1895, Burberry introduced the predecessor to the trench coat, which would come in 1914, a fashion statement that has lasted to this day.
Burberry has already established a series of iconic symbols which are representative of the elite luxury brand, starting in 1901 using the Equestrian Knight emblem combined with the Latin word "Prosum," meaning forwards. The original Burberry Check first appeared as a trench coat lining in 1920. Since that time, the Burberry Check has already established a few minor alterations, but remains a powerful presence within the luxury fashion house's lines.
The classic Burberry look consists of clean lines, classic style,[link widoczny dla zalogowanych], and traditional colors (offshoots from the red, black, beige, and white Burberry check), making the garments striking in their pure simplicity.
During the 1970's, Burberry a break down minor reduction in status when its checkered prints began appearing being worn by the British football fans, leading it to be commonly associated with chavs, hooligans and people in football firms by the 1990s. After that it was a national joke when actress Danniella Westbrook was photographed together with her young child wearing matching Burberry outfits. Law enforcement ran a campaign against societal misdeeds under the slogan "Operation Burberry." And also the fashion house admitted that "Burberry has become symbolic of Chavs and thugs."
When Burberry brought in New Yorker, Rose Marie Bravo, as Chief Executive Officer in 1997, she started to turn things around, bringing in Kate Moss as the spokesmodel.
Burberry's beginnings with a young entrepreneur have parlayed into being popular fashions for young people around the globe in addition to long-time devotees of the brand, including Britain's royal family.
To identify Burberry's excellence and repair to the Royal family, it has been awarded two Royal Warrants, one by Her Royal Majesty Queen Elizabeth II and another by His Royal Highness, Price Philip, making Burberry luxurious enough for royalty.
Head designer Christopher Bailey went from the Royal College of Art to working for top designers including Donna Karan and Tom Ford for Gucci. We have spent for Gucci for any mere six years, he was hired to resurrect Burberry, when they have earned Burberry a record $167 million in profits.
Burberry maintains its British roots through many of its collections, utilizing British actors and models in its campaigns. The feel of the Autumn/Winter 2008/09 collection was inspired by British Northern artist LS Lowry and shot in Kensington Gardens, one of the Royal Parks based in london.
Burberry is sold selectively through Burberry stores and online through luxury websites. Each Burberry item is carefully crafted. While maintaining a really modern grip on current trends and designs, each bit reflects the well-established fashion house with traditional flair. The Burberry Check pointed toe flat is a perfect example. The iconic Check draws on the past, as the pointed toe type of the flat shoe is definitely an updated look.
With the ages, Burberry remains as fashionable and splendid as always.